Props to Wilmer Cutler
Let me preface this by stating that I am far from a technology wiz, and only starting using RSS ("Really Simple Syndication") to receive information in the last month or so. Indeed, although I have had an RSS feed attached to this blog for over two years, I was pretty darn ignorant as to what that meant, where information was going, how, etc. until recently.
Now, of course, I have seen the light and am a huge fan of RSS and the efficiency it brings to the information gathering I need to do here at ISS/SCAS/SLW. I think that the legal community, however, is still largely in the "blissfully ignorant" stage I was in until recently, but there are signs that this is beginning to change.
For instance, as Larry Bodine observes in this post on his Professional Marketing blog, the law firm Wilmer Cutler Pickering Hale & Dorr has become one of the first law firms to offer RSS feeds of its various practice group publications. For those of you out there who have no idea what I'm talking about, let me explain: Wilmer puts out securities-related memos such as this one for clients and prospects. In the old days, firms would print out hundreds of these memos and mail them via snail mail to a long list of recipients. As the internet grew in popularity, firms started to also post these memos to their websites. Later, they started sending such memos out to email lists. And now--via RSS--they can push these memos out to anyone who is set up to receive a feed from Wilmer and who has an RSS reader (such as Bloglines)--like me.
Anyway, props to Wilmer for being an early mover in the RSS feed area. I hope and suspect that in the near future, Wilmer will have a lot of company doing this.
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